Michael Wohl • content, copy, cups of coffee

HOT PROPERTY

Allied London wanted an A5 leave-behind brochure for retail leasers of Liverpool One, its city centre regeneration project.

An unusual project – I was working only from an outline design, a given photo style and key messages. I came up with captions, headlines and promo copy that told the story; the photos were taken to match the copy that I had written.

This was a print job – so no link unfortunately.