Michael Wohl • content, copy, cups of coffee

SELLING THE BENEFITS

I’ve written lots of b2b marketing material for technology companies – BT, Sun Microsystems, CCS Media. The list includes advertorials, ezines, case studies and websites as well as marketing and sales collateral.

One of my specialisms is understanding technology – mainly, but not only, IT – explaining and presenting benefits simply to generalist management audiences.

These were all print jobs – so no links unfortunately.