Clear advice for new dads

For
Bounty.com
Description

TELLING NEW DADS WHAT THEY NEED TO KNOW

New Dads Survival Guide is a microsite on parenting club Bounty.com. It aims to give new fathers authoritative advice on all aspects of their partners’ pregnancies.

I sourced the copy from NHS guides and wrote in a ‘lad’s mag’ tone-of-voice to pull in the intended audience.