New site for Amex Corporate Cards
For
American Express
Description
CORRECT, COMPLIANT, CONSISTENT
American Express commissioned a thorough re-design of its corporate cards site.
I worked closely with the agency UX and the client to produce classic, benefits-led copy with uncompromising emphasis on total accuracy and regulatory compliance. Every last fact across this complex site is unambiguous and consistent. At the same time, the copy makes the marketing impact the client wanted.