New site for Greenwich Peninsula
SELLING IT LIKE IT IS
The job was to sell the benefits of living and working in an entirely new London quarter – Greenwich Peninsula, London’s new community of 25,000 homes and 24,000 jobs. The client wanted a fresh website with a new tone-of-voice to fit with a precise brand identity
At the same time, the copy needed to include hard facts about the benefits to businesses of moving to the Peninsula as well as succinct and accurate summaries of technical facts, like compliance with green regulations.