b2b marketing – technology
SELLING THE BENEFITS
I’ve written lots of b2b marketing material for technology companies – BT, Sun Microsystems, CCS Media. The list includes advertorials, ezines, case studies and websites as well as marketing and sales collateral.
One of my specialisms is understanding technology – mainly, but not only, IT – explaining and presenting benefits simply to generalist management audiences.
These were all print jobs – so no links unfortunately.